I am wanting to set up an English and German version of a site for selling products and using content marketing.
So I will be doing key word research in both languages. There will be a lot of overlap in keyword translation, but not always. Meaning there will be more content in one of the languages.
Plus, Germany has a bit higher standard for the checkout process (hence https://marketpress.com/product/woocommerce-german-market/ ). So I may need different checkouts.
It seems like multi-site is the way to go, but just wanted your advice.