Yes, and he said that he does not have time...read this between lines :) Developer does not have time, but I should figure out how to work with this. By his words - there is no custom meta tags :) There is only one table in database which is related to this plugin, 3wp_broadcast_broadcastdata, but there are relations between parent-child blogs

@TonyDjukic thanx, but here is in question perticular advertiser, not AdSense, so there's no account ID, just various codes, per domain.

@Lisa thanx :) I appreciate

@Lisa thank you - I already used this plugin on other projects, and Code Snippets plugin as well. In this case I only can arrange this through functions.php file, without plugin usage.