This is a digital journalism issue. As the technology evolves, digital journalism has found new best practises. One of them is to always write a predictive title, combined with a good excerpt. This predictive title, however, lacks that "x factor" that a non predictive title has. A great example is the news published by Time about Microsoft that will cut 18.000 jobs in the next year.
The proper title of the news is "Microsoft to Cut Up to 18,000 Jobs", but on the home page the opening title was "Ctrl-Alt-Del". Simple, catchy.
So, we want to be able to create two titles and two excerpts inside a post. What should be the most effective and less resource consuming solution? Two meta values that I use only on the front-page.php?
I don't want to add to much weight to the post queries. Any pointers?