Academically trained as a 'real' product designer, digital/UX design has always been my core activity but having managed a small successful mobile agency for over 10 years I've always required continued use of web technologies for prototyping, tools, websites, data management interfaces, various CMS', content publishing, exploring mobile 'web app' options, etc. Throughout this, I've been a huge Wordpress fan for many years and have applied Wordpress in many contexts, and now regard myself as an expert at building and manipulating Wordpress the 'right way'. :-)