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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

5 votes
3 answers
391 views

Should a SEO plugin be necessary? [closed]

I'm using the All in One SEO plugin for my site. The extra fields and options it supplies seem like they could be handled via a theme, possibly negating the use for a plugin. … Should SEO considerations be handled by a theme, rather than delegating the work to a separate plugin? It could reduce maintenance issues, takes up less space, and be more integrated. …
Grant Palin's user avatar
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