A couple things. First, your function names need to be prefixed with something unique. WordPress is a big ecosystem, and someone else has probably used all the generic function names you can think of. Second, `add_rewrite_endpoint` takes care of adding query variables for you. So you don't need this: add_filter( 'query_vars', 'add_query_vars'); function add_query_vars($vars){ $vars[] = "tours"; $vars[] = "activities"; return $vars; } Flushing rewrite rules on every load is not a good idea. This only needs to be done once after your rules have been added. Like on plugin activation. So you `add_endpoints` function could be shorted to this (with a better function name per point one above). <?php add_action('init', 'wpse42279_add_endpoints'); function wpse42279_add_endpoints() { add_rewrite_endpoint('tours', EP_PERMALINK); add_rewrite_endpoint('activities', EP_PERMALINK); } Which works fine for posts. If you want it to work on pages or any other hierarchical post type, you'll have to use the `EP_PAGES` endpoint mask. <?php add_action('init', 'wpse42279_add_endpoints'); function wpse42279_add_endpoints() { add_rewrite_endpoint('tours', EP_PAGES); add_rewrite_endpoint('activities', EP_PAGES); } But that's still not going to work as expected for you. Endpoints set their query variable equal to whatever comes after it. So if your URL is... yoursite.com/some-country/some-city/activities/asdf the query variable activities will be asdf. If nothing follows `activities`, your query var will be empty (but set), so it will always evaluate as false when you try to catch it... <?php add_action( 'template_redirect', 'wpse42279_catch_vars' ); function wpse42279_catch_vars() { if( get_query_var( 'tours' ) ) { // do stuff! exit(); } } You can get around this by filtering `request` and changing the value of your tours and activities variables to true if they are set. <?php add_filter( 'request', 'wpse42279_filter_request' ); function wpse42279_filter_request( $vars ) { if( isset( $vars['tours'] ) ) $vars['tours'] = true; if( isset( $vars['activities'] ) ) $vars['activities'] = true; return $vars; } You should have a look at this [guide to the Rewrite API][1] I wrote. The relevant parts for your question are summed up above, however. [1]: https://www.pmg.com/blog/a-mostly-complete-guide-to-the-wordpress-rewrite-api/