Today I work through a theme to get a better understanding of WordPress and templating. I discovered this:

    __('Designed by %s', 'Anyword'), 
    '<a href="http://www.example.com">Blub</a>'

I know it shows "Designed by Blub" (Where Blub is linked) But what does the __() mean or why is there a string insert? What for is the Anyword?

Can someone exactly explain this line for me?

1 Answer 1


It's used for translate text.

The second argument is a kind of namespace (called domain here) to retrieve the translation (for example from a dedicated file or something else).

So Anyword here, should be the guy behind the template, or the company or what ever that can be a domain/namespace.


The doc from wordpress give more explanation on how to internationalizing a plugin:

Add this to the Plugin code to make sure the language file(s) are loaded:

load_plugin_textdomain('your-unique-name', false, basename( dirname( __FILE__ ) ) . '/languages' );

To fetch a string simply use __('String name','your-unique-name'); to return the translation or _e('String name','your-unique-name'); to echo the translation. Translations will then go into your plugin's /languages folder.

For your plugin/theme, the your-unique-name seems to be Anyword.

  • There are some language files in the theme. How does the arguement know to use them for only the 'Anyword'?
    – Denny Mueller
    Jul 2, 2012 at 15:17
  • I've updated my answer with a better part from the WP doc.
    – j0k
    Jul 2, 2012 at 15:21

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