I have a client that used to have a static website and a blog powered from WordPress under the /blog subdirectory. Now he decided to move everything into WordPress so that he can also create and edit pages easily. However because the website is getting a lot of traffic and he already has likes, tweets and +1 in every blog post he wants to keep his blog under the website.com/blog. I thought it was as easy as heading over the permalinks and add /blog/%postname%/ in the permalink structure.

What the problem is right now is that I have a created a few custom post types to accommodate the needs of his content and custom post type's content resides now under the blog virtual directory.

How can I specify that only the blog posts and the blog categories must be under the /blog virtual directory and everything else can use the permalink structure of /%postname%/.

This is my custom post type

register_post_type( 'vm_products',
        'labels' => array(
            'name' => __( 'Products' ),
            'singular_name' => __( 'New product' ), //in the horizontal bar when you are logged in.
            'add_new' => __('Add new product'),
            'add_new_item' => __('New product'),
            'edit_item' => __('Edit product'),
            'new_item' => __('New product'),
            'view_item' => __('Show all products'),
            'search_items' => __('Search product'),
            'not_found' =>  __('No products found'),
            'not_found_in_trash' => __('No products found in trash'), 
            'parent_item_colon' => '',
            'menu_name' => 'Products'
    'public' => true,
    'has_archive' => true,
    'show_in_menu' => true, 
    'show_ui' => true,
    'supports' => array( 'title', 'custom-fields', 'editor', 'thumbnail'),
    'rewrite' => array('slug' => 'product'),
    'taxonomies' => array('vm_product_cats')
  • Can you show us the code you are using to setup your custom post types? There is an option in register_post_type called rewrite that allows you set the permalink options. Commented May 14, 2012 at 13:16
  • I added the custom post type code I am using. My items are becoming /blog/product/...
    – nickast
    Commented May 14, 2012 at 13:46
  • This worked for me Remove slug from custom post type post URLs Commented May 3, 2017 at 16:44

2 Answers 2


Extend the 'rewrite' argument to suppress the first URL part:

        'rewrite' => array(
            'with_front' => false,
            'slug'       => 'product'

But using just %postname% for different post types is really tricky and error prone. Avoid it.

  • I did that trick but no luck. :( Thanx for trying to help though. To be honest the client is using /%year%/%monthnum%/%postname%/ but i did not thought that it has to do with my problem.
    – nickast
    Commented May 14, 2012 at 13:59
  • It didn't work in my case though. I have a question here: stackoverflow.com/questions/56856537/… , Please answer
    – Ramesh
    Commented Jul 2, 2019 at 18:51
  • @Ramesh I'm not active on SO. Ask WordPress here please.
    – fuxia
    Commented Jul 2, 2019 at 19:05
  • @fuxia Here it is sir: wordpress.stackexchange.com/questions/342008/…?
    – Ramesh
    Commented Jul 2, 2019 at 19:06

In case you are using MULTISITE, then you need to just set the field in settings page:

Remove the blog slug from Wordpress Multisite root node

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.