I migrated a site from Tumblr to WordPress and was able to get all the content over (in pieces) using the FeedWordPress plugin. What I am now trying to do is get the old permalink structure to redirect dynamically.

The plugin added a custom field with the old Tumblr permalink (syndication_permalink is the name of the field). Is there a function I can write using wp_redirect to check for this field, and if so redirect to the new permalink URL?


Hey, you might have luck with a prior plugin I wrote (here's the code itself). It's a redirect plugin that looks at the URL coming in, checks it against the postmeta table if it's about to produce a 404, and redirect the user if a match is found.

If you have the entire URI stored in the custom field for a post, it might look something like:

 * Redirect old Tumblr URLs to new WP if the URI exists in the database
function tumblr_legacy_redirect() {
    global $wpdb; // We're going to use this for the db lookup

    // Only run this lookup on URLs that are going to 404 anyway
    if ( is_404() ) {

        // We're getting the incorrect URI in hopes that it's an old Tumblr link
        $requested_url = $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI'];

        // Prepare the query so we protect ourselves against bad SQL queries
        $query = $wpdb->prepare( "SELECT post_id FROM $wpdb->postmeta WHERE meta_key='syndication_permalink' AND meta_value='%s'", $requested_url );
        $post_id = $wpdb->get_results( $query, 'ARRAY_N' );
        // Catch if there are duplicate results in the database
        $post_id = $post_id[0][0];

        // Build the redirect if the post_id exists
        if ( $new_url = get_permalink( $post_id ) ) {
            wp_redirect( $new_url, 301 );
        } else {

   } // END - if ( is_404() )

} // END - tumblr_legacy_redirect()

// A good place for our template redirect to hook into
add_action( 'template_redirect', 'tumblr_legacy_redirect' );

Caveat is that I haven't actually tested the code, so let me know if you run into any errors!

  • Hmmmm..doesn't seem to work. When I drop in the function as-is, any of the old Tumblr URLs redirect back to the homepage. When I remove the meta_value="$article_id" portion (since i don't see that mentioned anywhere else in the function) they all seem to redirect back to one post (regardless) – Norcross Nov 17 '10 at 3:23
  • @Daniel: You store the request URI in $request_uri, but in the prepare() you write $requested_url. Also, you prepare the statement but it contains no %s, only '$article_id'. Shouldn't that line look like this: $wpdb->prepare( "SELECT post_id FROM $wpdb->postmeta WHERE meta_key='syndication_permalink' AND meta_value=%s", $request_uri );? – Jan Fabry Nov 17 '10 at 14:49
  • @Jan Thanks for the catch, I've updated the snippet. – Daniel Bachhuber Nov 17 '10 at 18:24
  • @Norcross Sorry, I made a couple of typos. Please try it now and let us know how it works – Daniel Bachhuber Nov 17 '10 at 18:24
  • Still no luck. At the end of the query, the meta_value = shouldn't that be the old Tumblr URL? – Norcross Nov 18 '10 at 3:08

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