I want to be able to change the WordPress default logo url (not the logo image) based on the user role. The image/logo will remain the same, only the url will change. Any assistance or ideas will be greatly appreciated.

  • the logo code has a filter at the end to filter the generated $html; developer.wordpress.org/reference/functions/get_custom_logo - what roles are you trying to check, and whereto are you trying to link them?
    – Michael
    Feb 29, 2020 at 4:13
  • I'm trying to check for 3 custom roles (cc1, cc2, cc3) and change the default WP logo url to their respective landing pages (specific url's).
    – Jimmy
    Feb 29, 2020 at 16:09

3 Answers 3


It depends on your theme. Typically themes set the logo href dynamically to the home_url() function or site_url() function.

Any good theme will provide you a filter hook to amend this destination using add_filter, which would return a new url. e.g.

function change_logo_url ($url) {
  $url = "www.changeurlhere.com";
  return $url;

add_filter('your_themes_hook', 'change_logo_url');

Check out a few tips for your different options here

If the current user is an administrator or editor


// example
if (current_user_can( 'edit_posts' )) {
// serve a URL for this kind of user


try this filter for the logo url link; adapt your landing page links:

function user_defined_logo_url( $html ) {
$cur_user = wp_get_current_user();
$user_role = $cur_user->roles[0];
$logo_url = esc_url( home_url( '/' ) );
switch( $user_role ) {
case "cc1":
        $switch_logo_url = esc_url( home_url( '/' ) . 'landingcc1' );   
case "cc2":
        $switch_logo_url = esc_url( home_url( '/' ) . 'landingcc2' );   
case "cc3":
        $switch_logo_url = esc_url( home_url( '/' ) . 'landingcc3' );   
        $switch_logo_url = '';  
if( $switch_logo_url ) $html = str_replace( 'href="'.$logo_url, 'href="'.$switch_logo_url, $html );
return $html;
add_filter( 'get_custom_logo', 'user_defined_logo_url' );`

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.