I know they won't let you call a plugin WordPress-xxx, but they will allow WP-xxx. What are the rules surrounding WooCommerce?

  • Note: WooCommerce is a company that is owned by Automattic, the parent company that owns the WordPress ecosystem. And I know you love to make off topic votes about Woo [even though it's the same company they have manipulated you into forgetting that]. It's not 'off topic'. This is specifically about how the .org related to its own internal naming conventions.I'm not asking about developing Woo stuff, I'm asking how the non-profit .org regulates copyrights to companies horizontal in their own corporate structure. It's specifically ON TOPIC about the non-profit .org WordPress.
    – John Dee
    Commented Dec 1, 2019 at 4:33
  • Reading the On-Topic help page, I don't see anything about the .org naming conventions or copyright/trademark policies. Thus my off-topic vote.
    – Pat J
    Commented Dec 1, 2019 at 5:20
  • The third line in your link is "theme and plugin development". I'm asking about the rules for the .org plugin directory.
    – John Dee
    Commented Dec 1, 2019 at 5:35

3 Answers 3


I'm posting this answer because the accepted answer is slightly misleading, as it implies that you cannot use the trademarked name at all. While not 100% wrong, it's also not 100% right.

It is correct that unless you are WooCommerce, you can't call your plugin "WooCommerce Cool Add-on". But you can call it "Cool Add-on for WooCommerce." See "Why can’t I use someone’s trademark/brand as my plugin name?"

Also, if you're submitting to the .org repo and you are concerned about making sure your naming convention is correct/acceptable/valid, just submit it the way you interpret the rules. If it's unacceptable, they will tell you and then you adjust it to be approved. OR, just get on the #PluginReview Slack channel and ask up front. @Ipstenu and @otto42 can give you a solid thumbs up/down on whether your name will pass muster.


From the Plugin Developer FAQ

For example, if you submit “WooCommerce Tango Salsa Add-on” that would make your slug woocommerce-tango-salsa-add-on by default. If you don’t work for WooCommerce, we would just change that to woo-tango-salsa-add-on for you.

It appears that the policy is, if you don't work for WooCommerce, you aren't supposed to use "WooCommerce" in your plugin names.


I did some research on the subject. The answer is that there is no consistent policy from Automattic on this. I have been personally threatened by Automattic for using "WordPress", but not "WooCommerce". Specifically, they are not defending "WooCommerce" on their own controlled marketplace:



So it looks to me that you can call a plugin "WooCommerce" all day and they have chosen to only defend the copyright in certain cases. I'll consider this post a notice on the subject. I intend to use the term "WooCommerce" commercially, which I consider in the public domain, as the copyright is not defended. [see you in court!]. Have a nice day.


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