I've added google adsense to my website. Currently I've got pretty less traffic (~3-30 visitors everyday).

I'm afraid that if I use my wordpress admin panel / write a post / view a post etc then it will create invalid ad impressions.

Google's policy on this is pretty vague and states the following:

Can I view my own site without generating invalid impressions?

Yes, you're welcome to view your own pages without generating invalid impressions. Simply viewing your pages yourself will not jeopardize your good standing in the AdSense program - however, please continue to avoid clicking on any ads, and don't reload your pages excessively. We take the issue of invalid clicks and page impressions very seriously

It says that viewing your pages will not jeopardize your good standing. However, it goes on to forbid reloading pages "excessively". Since some days I get only 3-4 visitors there is a pretty good chance that I'll be making more number of page requests than actual users.

How can I avoid invalid ad impressions on my Wordpress site considering I would like to have ads on my site?

  • One solution would be using ad-block, I am using uBlockOrigin, and make settings to not pull ad from custom sites. You can custom uBlockOrigin filter Sep 26, 2020 at 9:25

1 Answer 1


The advertisements are only displayed on the Front-end of your site (whatever the visitors see). Since the ads are only displayed on the front-end, you don't have to worry about generating invalid impressions by reloading your admin page, creating posts, etc.

So long as you don't open your website's front-end area and start reloading like crazy, and clicking ads that you shouldn't, nothing will happen.

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