Hi I see a wordpress.com blog and on the latest post there is a redirect for the external links via "http://go2.wordpress.com/" redirect. This redirect is obfuscated - on hovering the link it displays a "http://google.com/url?..." redirect instead.

What is this and why is it suddenly on this post and not others?

Also, I see the redirect type is a 302 - surely this is harmful in terms of SEO for the destination links?

1 Answer 1


It seems to be generated by API for affiliate service.

See this topic Link redirection through go2.wordpress.com:

The redirection is for a skimlinks ad service we are running.

  • any idea on the SEO implications for target destinations?
    – blippy
    Oct 25, 2010 at 23:28
  • @rutherford I am no expert on that. I assume extra redirects are unlikely to be beneficial, the more stuff there is the more crawler needs to make sense of.
    – Rarst
    Oct 26, 2010 at 5:15

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