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I am trying to import products into WooCommerce and usually get this done using a WooCommerce product Migration Tool (Like 'WP All Import') which requires the file/url to import be in either XML or CSV.

I have been supplied with a live feed of automobile data, which needs to be imported, but can't figure out the format of the file. Can anyone perhaps figure out what type of feed this is, and what steps I could take to import this data into WooCommerce?

The feed is here: www.imperialauto.co.za/channelfeeds/autotrader

Thank you so much in advance!

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