I am pretty new to Wordpress and the SEO part of webdevelopment, but i want to learn. So I have trues to make my site faster, by making the images (thumbnails) smaller, and bundled the CSS and JS. The "load-out-page" went from 9,6mb to 6,1. And i have reduced the site load time by roughly 1sec - wich i feel is a great start.

But, it is still very slow. I have used the "most popular" wordpress-theme: Avada, do that should not be the problem. I have Jetpack installed for image optimalization.

I have used: https://tools.pingdom.com/#!/wM4uT/bansunen.no For my speedtest (it caches, so if i run my site a second time, i like the result..)

The site i am trying to improve is this: www.basunen.no

If any of You got some pointers, i would love it. Kinda stuck with what i got at the moment.

Maybe i should rebuild the whole thing?

  • You could install a caching plugin. – Samuel Asor Apr 3 '18 at 19:04
  • Thanks for taking the time to answer! I have wp super cache installed and activated (and enabled) - so i dont think its that :/ – kristoffer berntsen Apr 3 '18 at 19:07
  • I think you're spelling the website wrong... Is it not basunen.no ? – Samuel Asor Apr 3 '18 at 19:12
  • Moreso, following the suggestions in the performance insights of the speedtest will definitely reduce the latency of your website. You can also check here. – Samuel Asor Apr 3 '18 at 19:18
  • Yup thats a Good point. I googled the first "minimize request size" , but it Was Said that it was a "normal"Wordpress bug. "Leverage browser caching": the images there is the ones om the top banner om the homescreen, so i think it is because of the animated galleries that they dont get cached, maybe that is what is doing it? "Remove query strings from static resources": i am not sure how i should go ahead and Fix this. Any idea? – kristoffer berntsen Apr 3 '18 at 19:25

I tried 5 pages on your site these took 20 to 30 seconds to load. If I visited the page again even in a different browser (with no local cache of the page) the time reduced to sub 2 seconds. Possibly due to these pages having no/expired cache on first visit, resulting in WPSC caching them prior to 2nd visit. This would indicate that your main issue is NOT with page/image size/minification etc BUT with slow building of your page due to theme/plugins/your code.

Your page size is also large and is a front end issue - see Visual Composer below.

It appears your site is using Visual Composer and Slider Revolution. You are probably using Visual Composer with your theme. This SO Answer showed VC TRIPPLED the time taken to load a page and increased page size from 713KB to 4.32MB!!! The same answer also identified that if Revolution Slider is activated (whether used or not) slows page load. It looks like I am blaming plugins but I suspect these were part of your Avada package. Other theme bloat may account for more load delay.

I suggest you test what difference another theme without non-standard framework/builder makes to speed. Unfortunately, this may be difficult and may need you to re-install plugins. I learnt to my cost, commercial providers sometimes include their own "proprietary" theme frameworks/builders that make it difficult to switch to a standard WP theme and effectively lock you in to only using their software.

Solutions: Set WP Super Cache to preload cache. Stop using Visual Composer, Slider and other performance degrading plugins. Change your theme. Ensure your server uses PHP 7 (this will speed up page build over PHP 5).

This review of Avada also mentions bloat and (lack of) speed.

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