I have a wordpress site (link here) which runs the WooCommerce and WooZone Amazon Affiliates plugins.
I have been working to optimise this site and get it running as quick as possible. Unfortunately, despite my efforts, it seems that every page takes at least 7 plus seconds to load.
I have utilised several plugins to help increase the response time such as W3 Total Cache, WP Smush and WP Sweep. I have also optimised the database which is now roughly 80Mb in size.
When studying the site performance using the Pingdom Speed Test site (as well as others) I have found that the site scores quite highly on the performance grade. Another thing I also notice is that the majority of the lag time seems to come from waiting for a response from the server. The site is hosted on a dedicated GoDaddy server. This is not on a managed package and I am not very familiar with server maintenance so I am wondering if there is something I can do to speed up the site at the server end.
I think I have explored every avenue apart from the server and from my research it does seem to be the server which is slowing the site down. I am paying a huge amount for this dedicated server so it is really important that I make the best use of it.
Any help or suggestions would be greatfully received.