The response of success ajax call is in the form of json like this one:

{"prize_name":"Keys 4","prize_image":"http:\/\/localhost\/web-game-w\/wp-content\/uploads\/2017\/09\/4rare.jpg"}

How I can store "prize_name" & "prize_image" in variables for later use?

Here is the ajax code:

    var data = {
        'action': 'getprize_data',
        dataType: "json", 
        async: false
    $.post(ajaxurl, data, function(response) {
        // Store vars 

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