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Normally, I can filter product by attribute via calling "mysite.com/shop/?filter_brand=tesla"

However, when I tried to call it as "mysite.com/brand/tesla" but it doesn't work and show 404 not found.

I keep this setting by default. Permalink Setting

How can I call filter it as permalink i.e. "mysite.com/brand/tesla" ?

Thanks,

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Go to Attributes > Brand, edit the attribute, then enable the archive (there is an option), and finally re-save permalinks.

If it 404s from then, ensure there is no page or other taxonomy called 'brand' because it will conflict. Test another attribute if unsure.

Thanks

Product attribute permalink doesn't work #16825

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