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I have recently been notified by Google Webmaster tools that there has been an increase in soft 404 pages. This is due to no results being returned by pre-defined links to search queries that are intended to filter through custom post types that have predefined tags.

What would be the best way to prevent a 'soft 404', and satisfy Googles detection settings?

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Use a web service such as W3C Link Checker to find out the broken links and fix it. Also based on what you described, if it a self-developed theme and caused due to search, make sure you will have a content template that handle the none content situation. You can check your theme's search.php and see how it handles the none content situation.

  • Thank you for the advice! Creating a template for the content none situation is exactly what I was looking for. – Zac Fair Feb 17 '17 at 1:19
  • So problem solved? if not, share your search.php, will see what's going wrong. – hcheung Feb 23 '17 at 9:27

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