While working on a client site which is based on deals and offers I found that whenever I am using % sign in the title of the post, it gets removed from permalink.

After doing some research, I found that wordpress removes it automatically to make the URL search friendly. Some people suggested using "percentage" instead of % sign. I believe that using percent word on a deals website is quite awkward.

Is there is any other way to make it possible to use % sign without damaging the SEO of the website? Do you guys think that if I use % sign in the title and permalink removes it, then it will hurt the SEO?

Many PHP websites (not wordpress) which are already using % sign are doing great in Search rankings. How are they making it possible?

  • Do you mean that WP removes it from the slug (permalink)? I'm not sure why it would remove it in the post title itself. – Michelle Nov 10 '16 at 20:44
  • Sorry for the confusion. I was trying to say that permalink removes the % sign within itself. The % sign in the title remains. – Rahul Oberoi Nov 10 '16 at 20:52
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    You might be able to do it via rewrites or a redirection script but I'm not aware of how to do this in WordPress natively. It's 'cleaning' the URLs too stringently - even if you manage to get a % sign in the slug field using %25, it will get stripped out the next time you update the post. – Michelle Nov 10 '16 at 21:06
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    I don't think it will hurt the SEO. I doubt Google uses % symbols in its SEO algorithm given that they're not typically used in URLs in that manner, but rather as special characters. – Michelle Nov 10 '16 at 21:18
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    Thanks for the help. Now I am not worried about that permalink structure. :) – Rahul Oberoi Nov 10 '16 at 21:27

Just answering to close out the question, but if anyone has other opinions please chime in.

No, it's not possible to use % signs in post permalinks without some very hackish workarounds. It's also not advisable given they are used in URLs as special characters. That said, the lack of % symbols in the permalink should not adversely affect SEO as Google and other search engines will already be filtering them out. If you want, edit the post-permalink/slug to use "percent" instead, which Google will understand.

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