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This a fairly basic question, I imagine. I already have a form saying 'sign up to join my newsletter' linked to Mailchimp on every page of my website www.timvicary.com but I would like a different form on my blog page where readers sign up to receive blog content. Is this via the Mailchimp RSS campaign link, or another way?

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If you are searching for a simple email subscription without a paid marketing service, then you can use Jetpack subscriptions. A good tutorial is explained in this page

http://www.wpbeginner.com/wp-tutorials/how-to-add-email-subscriptions-for-your-wordpress-blog/

Skip to the Jetpack section, Or you can also use a wordpress plugin for email subscriptions with more control over the newsletters and subscription using

https://wordpress.org/plugins/email-subscribers/

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