I want to serve a specific Wordpress page for multiple urls. Basically I want to point all the urls in a specific format to a known page:

/some-prefix-* => /target-page

And accessing /some-prefix-and-here-something it should load /target-page.

How to do this?

Note I do not want to redirect the user but to be able to serve an existing page to multiple urls.

The .htaccess looks like this:

# BEGIN s2Member GZIP exclusions
RewriteEngine On RewriteRule ^prefix-*$ some/path/to/directory-$1 [NC,L]
<IfModule rewrite_module>
    RewriteEngine On
    RewriteBase /
    RewriteCond %{QUERY_STRING} (^|\?|&)s2member_file_download\=.+ [OR]
    RewriteCond %{QUERY_STRING} (^|\?|&)no-gzip\=1
    RewriteRule .* - [E=no-gzip:1]
# END s2Member GZIP exclusions

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

# END WordPress

DirectoryIndex index.php index.html

I thought by adding RewriteEngine On RewriteRule ^prefix-*$ some/path/to/directory-$1 [NC,L] will serve /prefix-* from some/path/to/directory-$1. For example: when accessing example.com/prefix-foo should be the same with example.com/some/path/to/directory-foo (which resolves to example.com/some/path/to/directory-foo/index.html).

Also, if there is already a Wordpress page with the name prefix-bar, /prefix-bar should not load example.com/some/path/to/directory-bar/index.html.

  • Just do write redirect rules in your site .htaccess
    – WPTC-Troop
    Commented Dec 28, 2015 at 6:01
  • Plugin recommendations are off topic, I have removed that part. I also believe this type of question was asked a while ago IIRC, so use the site search to look for possible solutions ;-) Commented Dec 28, 2015 at 6:01
  • @PieterGoosen True. I was just wondering if someone wrote this before. I also googled a little bit, but honestly I'm not a PHP hacker... :D I'm hoping that you guys will help me. I'm more in the Node.js/JS side. Commented Dec 28, 2015 at 7:18
  • @WPTC-Troop Something like RewriteRule prefix-(.*) target-page? Commented Dec 28, 2015 at 7:22
  • Yes RewriteEngine On RewriteRule ^some-prefix-*$ http://example.com/target-page [R=301,L]
    – WPTC-Troop
    Commented Dec 28, 2015 at 7:29

3 Answers 3


You can use template_include, but before you hook to this filter you must do the following steps:

  1. Create page template. e.g: page-target.php

     * Template Name: Page Target
  2. Manually query the contents of target-page on page-target.php template, because the global $post will be referencing to your some-prefix-* page.

  3. (Optional): Edit and apply page template Page Target to your /target-page from the Page Attributes

Then add the following to your functions.php file

add_filter('template_include', function($template) {
    global $post;

    $prefix = 'some-prefix-'; // Your prefix
    $prefixExist = strpos($post->post_name, $prefix) !== false;

    if ($prefixExist) {
        return locate_template('page-target.php'); //Your template

    return $template;

Above filter will override the template with page-target.php if condition met, otherwise default


I think I have found a better way to resolve this using add_rewrite_rule

function custom_rewrite_basic() {
  $page_id = 123; //Your serve page id
  add_rewrite_rule('^some-prefix-.*', 'index.php?page_id=' . $page_id, 'top');
add_action('init', 'custom_rewrite_basic');

IMPORTANT: Do not forget to flush and regenerate the rewrite rules database after modifying rules. From WordPress Administration Screens, Select Settings -> Permalinks and just click Save Changes without any changes.

  • Thanks! Will test this tomorrow. I think instead of 'index.php?page_id=' . $page_id I can pass any existing path to an HTML file (which is stored in the public directory), right? Commented Jan 2, 2016 at 16:15
  • @IonicăBizău Yes you can, also don't forget to flush and regenerate the rewrite rules whenever you modify the above add_rewrite_rule Commented Jan 2, 2016 at 16:26
  • don't forget to flush and regenerate the rewrite rules whenever you modify the above add_rewrite_rule – good point. Hopefully it will work. If it does, I will consider adding a 50 point bounty to reward you! :-) Commented Jan 2, 2016 at 16:36
  • @IonicăBizău Sure, but please let me know if it doesn't work Commented Jan 3, 2016 at 19:51
  • I does work. I tested it out and working. Once this will go on production being tested enough, I will open a bounty to reward you. :) Thanks a lot! Commented Jan 8, 2016 at 7:41

Note that search engines might not like multiple paths to the same content!

Here I assume you want e.g.:


to behave like it was this page:


but not so for paths like:


The rule here is to match the prefix on the left side of basename( $path ).

Here's a little hack with the request filter, to check if the current page name is correctly prefixed:

 * Plugin Name: Wildcard Pages
add_filter( 'request', function( $qv )
    // Edit to your needs
    $prefix = 'painting-';
    $target = 'paintings';

    // Check if the current page name is prefixed
    if(    isset( $qv['pagename'] )
        && $prefix === substr( basename( $qv['pagename'] ), 0, strlen( $prefix ) ) 
        $qv['pagename'] = $target;

    return $qv;
} );

Modify this to your needs. Then create the plugin file /wp-content/plugins/wpse-wildcard-pages/wpse-wildcard-pages.php file and activate the plugin from the backend.

We could also add a check with get_page_by_path() on the target page, just to make sure it exists. We might also want to restrict this to certain post types.

  • Where should we put this code? Commented Jan 1, 2016 at 10:33
  • We put that in functions.php and we got a blank page everywhere. Also, how can I serve a static index.html file located at /foo/bar/index.html (where bar is dynamic) instead of a Wordpress page? Commented Jan 1, 2016 at 10:37
  • Sorry for the syntax error, was one extra ). I updated the answer regarding that. Here I assumed the target page was a WordPress page that you could adjust it's content to your needs. It's possible to include static html file like this hack (without css/js), but if you're dealing with serving such (external) static HTML files, then I would recommend you to try to solve this purely with the webserver instead. @IonicăBizău
    – birgire
    Commented Jan 1, 2016 at 11:22
  • But if you're dealing with serving external static HTML files, then I would recommend you to try to solve this purely with the webserver instead. – we have already paths like /foo/bar/some-page/index.html. This allows us to access in the browser /foo/bar/prefix-some-page. Instead of this, I want to access /prefix-some-page which will serve ``/foo/bar/prefix-some-page. The prefix-some-page` is something that is dynamic, so I want to do something like: /prefix-* => /foo/bar/prefix-$1/index.html. This will happen only if there is no prefix-... page in the Wordpress. How to do this? Commented Jan 1, 2016 at 11:29
  • You could try: RewriteRule ^(.*)prefix-([^/]+)/?$ /foo/bar/prefix-$2/index.html [NC,L] to serve e.g. http://example.tld/prefix-test/ as it were http://example.tld/foo/bar/prefix-test/index.html But this is of course unaware if there's any such page already in WordPress. To add such a check, maybe this rule would need to be generated within WordPress on a reqular basis? @IonicăBizău
    – birgire
    Commented Jan 1, 2016 at 14:09

Create a hook to init and wp_redirect when the current post's slug starts with your prefix.

function wp_init() {

    global $post;
    $slug = $post->post_name;
    $prefix = 'foobar';
    if (substr($slug, 0 strlen($prefix))==$prefix) {
        wp_redirect(123); // your page id

add_action('init', 'wp_init');
  • 1
    Thanks, but I don't want redirect, I want to serve the page. Commented Dec 28, 2015 at 7:15
  • @IonicăBizău you can redirect to any page as well as to a page with the message "this page has been reserved".
    – luukvhoudt
    Commented Dec 28, 2015 at 7:18
  • @IonicăBizău You mean /some-prefix-and-here-something would serve /target-page without change in url? Commented Dec 28, 2015 at 7:24
  • @rahilwazir Exactly! Commented Dec 28, 2015 at 7:30
  • @rahilwazir I added the .htaccess file. How can I edit it to get this working, but without redirect? Commented Dec 30, 2015 at 18:38

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