I often build themes that handle a lot of text content. I use Advanced Custom Fields to create several custom field areas per page for adding this content.
I've also used themes with page builders that generate shortcodes in the content editor.
I'm wondering if it's faster or more efficient from a database querying and site speed point of view to do one or the other?
I vaguely recall hearing that having a lot of custom fields is slower to query from the database than content that's directly in a page or post's content area (the_content).
Is either method better? Thanks.