I am running an affiliate shop with around 10k products and I am trying to build Landingpages for SEO/SEM purposes. Those pages should contain a title, some text and related products.

I would like to query the products by url slug. Is it possible to do something like this?

<?php $args = array(
    'post_type'      => 'product',
    'posts_per_page' => 12,
    'title'          => 'contains url slug' // add something like 
$loop = new WP_Query( $args );
if ( $loop->have_posts() ) {
    while ( $loop->have_posts() ) : $loop->the_post();
        get_template_part( 'content', 'product' );
else {
    _e( 'No products found' );

The product data is something that I get via remote APIs (from different merchants). Those responses don't contain any categories or taxonomies that I could use for this.

Alternative: Is there a way to display "search results" for the slug in the URl on this page?


You can use the name parameter in your arguments ex:

$args = array(
  'post_type' => 'product',
  'posts_per_page' => 12,
  'name' => 'slug'

but this will only match the post with that same slug.

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