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What I'm looking to do is exactly this and/or this.

What's holding me back is my fear of losing all the SEO traffic my posts at site.com/blog/post have already acquired.

Would implementing this fix negatively affect the page rankings of my posts and if so, by how much?

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  • Take a look into 301 redirects and/or the rel canonical tag. – Nicolai Jul 14 '14 at 19:36
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Well you are changing URLs which WILL impact your SEO. The best way to minimize this is with what's known as a "301 redirect".

The 301 part is a server response code to tell the visitor (Googlebot is the one you care about) that the resource formerly at domain.com/page is now permanently moved to domain.com/blog/page.

If done properly you can modify your URL structure w/o taking a rankings hit.

Here is the format for your situation. Paste these in your .htaccess file after the Wordpress section:

# Old URL redirects
redirect 301 /oldpage/ http://www.domain/new/page
redirect 301 /oldpage2/ http://www.domain/new/page2

You will create a new redirect line for each URL that is changing. Over time, Google will pickup on the 301 code and update their index with your new URLs, assigning the page rank from the old URL to the new page.

---- EDIT ----

To run Wordpress in a sub-directory without including that path in your URL structure, you probably want something like this article Giving Wordpress its Own Directory

  • Thank you for the reply! If I didn't want to move my current wordpress directory... (and thus avoid the need for the redirects) would it be possible for a page at site.com/blog/page to have a vanity url at domain.com/page. – user2221361 Jul 14 '14 at 16:13
  • Yes. Wordpress will run fine in a subfolder while powering a site at the root level. By way of example, you can have the Wordpress files sitting a domain/blog folder but your site URLs can still be domain/page. There is good documentation on that that I can share. – jdm2112 Jul 14 '14 at 17:39
  • Yes, I would be very curious to see any documentation you have on that. Thanks again – user2221361 Jul 14 '14 at 18:47
  • Sorry - failed to point out that I added that information to my answer. See --edit-- above. – jdm2112 Jul 14 '14 at 18:51
  • ah yes, But if I go down that route I will have to the 301 redirects to avoid taking a rankings hit. I'm hoping to find a solution where I can have a wordpress powered page point to site.com/page however maintain the wordpress directory where it is now at site.com/blog... – user2221361 Jul 14 '14 at 19:14

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