Once again struggling with htaccess. I've successfully redirected the home page to my holding page with the following rule but it's not applying to child pages for some reason (mydomain.com/child-page).

<IfModule mod_rewrite.c>
 RewriteEngine on
 RewriteCond %{REQUEST_URI} !/holding [NC]
 RewriteCond %{REQUEST_URI} !\.(jpe?g?|png|gif|eot|svg|ttf|woff|css) [NC]
 RewriteRule ^(.*)$ /holding [R=302,L]

What am I doing wrong? I know it must be to do with the '^(.*)$' bit but I can;t seem to find the correct syntax.

2 Answers 2


I would place the redirect inside WordPress. It lends you more control, and you don't need to worry about WP conflicting with your own .htaccess rewrites anymore.

function wpse_147377_redirect_to_holding() {
    if ( ! is_page( 'holding' ) ) {
         wp_redirect( site_url( 'holding' ) );

add_action( 'template_redirect', 'wpse_147377_redirect_to_holding' );

Place it in a "Must Use" plugin (wp-content/mu-plugins/my-plugin.php), a regular plugin, or your theme's functions.php.

  • I'm not sure about this one @TheDeadMedic: it creates a redirect loop when I use it. Should it take that condition into account automatically? Thanks. Jun 3, 2014 at 10:49
  • Ah, I assumed your holding page was outside WP - you're right, just add if ( ! is_page( 'holding' ) ) and change the hook to template_redirect (see edit). Jun 3, 2014 at 16:08

Okay, thanks for pointing me in the right direction @TheDeadMedic. I found a tidy conditional on this thread which works like a charm with the added benefit of checking to see if the user is logged in.

if ( trim( $_SERVER['REQUEST_URI'], '/' ) != 'holding' && ! is_user_logged_in() ) {
    wp_redirect( home_url( 'holding' ), 302 );

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