I've created my own search functionality which basically finds the nearest store closest to the entered postal code.

My URL for the search currently looks like this http://www.example.com/stores?searchTerm=London, which is not really that SEO friendly. I would like my URL to be in the following format - http://www.example.com/stores/London, however due to my lack of knowledge in how the WordPress URL Rewrites work I'm struggling with this and would like some help in resolving this issue.

Stores is a page that loops through the results.

If anybody has any ideas on how to do this or can point me in the right direction then it would be greatly appreciated.

  • 3
    what is "stores"? is it a category, a tag, anything else?
    – JMau
    Jul 9, 2013 at 22:17

1 Answer 1


You should add your own custom query variable first:

function add_search_store_query_var($vars) {
    $vars[] = 'search_store';
    return $vars;
add_filter( 'query_vars', 'add_search_store_query_var');

And then add rewrite rule:

function add_search_store_rewrite_rule() {
    add_rewrite_rule('stores/([^/]+)$', 'index.php?page_id=<YOUR SEARCH PAGE ID>&search_store=$matches[1]', 'top');
add_action('init', 'add_search_store_rewrite_rule');

You can then use get_query_var('search_store'); to get search term.

Just remember to flush rewrite rules, before you check it - it won't work without flushing rules. (Just go to permalink settings and click save).

PS. Coded it directly in here, so it can be a little bit buggy.

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