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According to The Codex on wp_set_object_terms() get set by passing in a slug instead of the actual Term Name: wp_set_object_terms( $object_id, $terms, $taxonomy, $append ); $terms (array/int/string) (required) The slug or id of the term (such as category or tag IDs), will replace all existing related terms in this taxonomy. To clear or remove all ...


Glad you got it to work! Per my comment, WooCommerce takes Post Meta into consideration whenever deciding whether or not to add a Product to the Shop Catalog. It seems you were able to make it show up by updating the product visibility: update_post_meta( $new_product_post_id, '_visibility', 'visible' ); I'm not 100% familiar with WooCommerce so should it ...

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