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The best solution to customize a theme is to create a child theme. You can then copy the file footer.php from parent theme to child and edit it by removing the lines that outputs "{site} / Proudly powered by WordPress". That way you will be sure that any changes made will remain even after updating the parent theme.


The quick and dirty way would be to either delete the two lines that are 'resposible' for the message, or wrap them by comments / comment-them-out. In your theme folder 'twentysixteen' look for the theme file 'footer.php' Around line 50 look for the following two lines: <span class="site-title"><a href="<?php echo esc_url( home_url( '/' ) ); ?&...

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