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You can create the custom post types for Press Releases, News etc with external website links with this plugin. http://wordpress.org/extend/plugins/press-news-events/ You have to just list those custom post types where you want to display those.
I suggest you to take a look at the following website links http://codex.wordpress.org/Post_Types http://wp.smashingmagazine.com/2012/11/08/complete-guide-custom-post-types/ These are really handy. In your question you did not write if its for an already exisiting theme/template or for a regular user (no developer). That would give the people and me on ...
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