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I remember to have read about this, but I can't find it anymore.

Basically we are not allowed to advertise without the users consent inside plugin, its a good rule I think. I just want to see the official text to quote it.

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http://wordpress.org/extend/plugins/about/guidelines/

You are probably thinking about #5 and #10 on that page. There are other possibly relevant ones as well, like #7 about phoning home.

Basically, you cannot broadcast your plugin on the front side of the website without the ability to turn it off (user consent). Nor can your plugin be "trialware". Its OK to advertise, but not OK to be annoying or forceful about it.

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I feel a bit stupid now its so obvious when looking at the url, and a good google search might bring me there, but still - developer center -> 5 links but not this. Where is the link to that page? Anyway easy point for you ;) –  amy May 9 '12 at 19:01
    
Oh actually the "[only] without explicitly asking the user's permission" applies only to the front-end site, meaning its allowed to advertise in the plugin options by default. –  amy May 9 '12 at 19:08

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