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If not, are there alternate solutions that can let me accomplish this? Do I need to develop my own plugin?

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ShrimpTest is a simple and easy way to add AB testing all over a site:

http://wordpress.org/extend/plugins/shrimptest/

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Best recommendation – kaiser Aug 17 '11 at 9:36
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The Premise plugin from Copyblogger integrates with Google Optimizer and lets you create multiple versions of landing pages. It also contains some templates and lots of copy writing advice.

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Thanks Jon! I'm looking for a plugin that lets me work with posts, though -- not pages. If it can be done with pages would it be more difficult to make it work with posts or would the plugin be built similarly? – Linda Aug 17 '11 at 0:56
Well, technically there's very little difference between a post and a page. The Premise plugin creates custom post types that behave as pages. It won't work with standard posts. – JonDiPietro Aug 17 '11 at 1:07
Ah, I see. It shouldn't be too difficult to add custom field templates to a Premise plugin's custom post as well, would it? – Linda Aug 17 '11 at 2:03
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I started working on a plugin for A/B testing in WordPress after finding myself unsatisfied with existing options. Doesn't support posts right now (only Pages) but support for all post types will be easy to add. Haven't submitted to plugin repo yet but it's on github.

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