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if If i switch my current wordpress blog theme with a new one, will i lose the SEO i have built up for my site?

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migrated from answers.onstartups.com Apr 14 '11 at 4:43

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Welcome to the site Phil. Is there a way that you can edit this question to make it specific about a start-up? Otherwise it might fit a different community better than here! –  Joseph Barisonzi Apr 13 '11 at 6:38
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7 Answers 7

SEO is not a thing that can be stockpiled and then expended. There are no SEO points.

Absolutely different WordPress themes can effect how your site is indexed. Some themes are full of crap code. Some themes are full of junky outgoing links. Some themes look so ugly that user engagement will plummet. And so on.

What theme do you have now, and what theme are you switching to?

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The blog theme shouldn't affect any of the content on your site, only how it's displayed. So no, you shouldn't lose any SEO. All your content will still be there, and all the links will still be the same.

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As long as you don't change your URL's in the process, you'll be fine. And, changing themes does not cause URLs to change.

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Depends. If both themes have the same semantic structure? If they show you information in the same way (from robot point of view), keywords, titles etc. If the new theme represent the links (structure) between pages in the same topological way? Do you site becomes faster to load?

IMO Google will change some of the factors that he uses to calculate the rank of you site. But don't expect much difference in number of visitors, maybe moving from one domain of queries to slightly different one.

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Usually structural changes ( aka html tags/css) only have a temporary effect on SEO. Google understand people change their designs over time and expects as much. The permalink structure and content on the other hand, if changed, can have a noticeable effect.

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Seo is just something that needs a common sense approach, nothing cryptic about it.

As long as your new theme doesn't affect the usability of your site, does not re-arrange internal linking schemes or seo friendly urls u can change it with no seo loss.

If it changes the Nav bar or accordion the follow or rank/ link juice might change, only worhty pages need to be placed on the nav bar.

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SEO is not a point-value system; it is determined (fairly automatically) by search engines. Disregarding themes for a minute, your pages are not going to change, so their initial SEO rating will not be changed. Outbound links can detriment your SEO to a point. Terrible themes with bad SEO optimization may hurt your site's SEO ranking a bit, but your content is likely to be the much more important determining factor.

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