I have two groups of talented designers that I am trying to nudge away from doing Dreamweaver sites — AKA static pages that are based on "templates" — and toward WordPress. In both cases I have encountered what I can only describe as fear.
This fear seems to be based on (a) a concern that they won't be able to "cut it" in this new world, and (b) that if they are "just" doing the main templates (and not all of the generated pages) they will lose billable hours.
I think (a) is a matter of education and I'm working on it, but (b) is harder to answer. I believe that they will be able to address oft-stated customer requests for "editable websites," and that they will be able to bid on sites that require more functionality and dynamic interaction with the user than they have dealt with in the past.
Question: Does anyone have any studies / examples / success stories / whatever that I can use to show them that WP may actually be a major step forward in their ability to find and please customers? It is important that these be from a designer's point of view. Some of this will be anecdotal, but I'm hoping for something more ... concrete.
After thought: I wish I could give out more than one Correct Answer. I felt a bit stupid when I saw case studies because that should have been one of the first things I searched on. I liked the comment about The Loop because it gave me a little insight from a designer's point of view about what might be intimidating. I'm going to look for more of those.
Addressing The Fear is a bit more difficult because fear, by it's very nature, is not purely rational. Many people have been deeply traumatized by the recession — watching your billables drop by 75-80% overnight through no fault of your own can make you really nervous about anything changing. I saw this in my parents, who were in their 20's during the Great Depression; fifty years later they still had a sense of scarcity in the world.